In 2015, BAM!, a ground-breaking App enabling Artists to simply and cost effectively showcase their work to a global audience was just an idea.
Today, BAM! has attracted over 500 artists and hosts almost 3000 pieces of art. Using nothing more than the ubiquitous platform of the smart phone, BAM! connects Artists and Buyers in just a few simple steps. Critically BAM! eliminates the prejudicial commission structures associated with regular galleries that often prevent Artists from getting a fair price for their work.
In this article, we will look at the challenges this developing retail market faces and how advancing technology is helping to address these.
Online shopping has become a part of our everyday lives, with people becoming increasingly happy to buy more – and spend more – at the click of a button. The online Art market is predicted to grow by 8.4% in 2018 to approximately US$4.9B.
More and more people are visiting Art-buying platforms and are spending more time browsing these sites, but some buyers remain hesitant to buy Art over the Internet. As a visual medium, buyers are concerned that what you see isn’t necessarily what you get and the possibility that the Art you buy may not meet your expectations when you come to see it up close, remains a barrier.
Augmented Reality (AR) technology is expected to become more sophisticated in 2018 and is set to transform the Art market going a long way to overcoming this particular hurdle. Thinking ahead, the developers of BAM! integrated (AR) within the App and BAM! is one of the first online e-commerce platforms to have made this particular customer experience really simple to use. At the touch of an icon, buyers can see what artwork will look like on any wall in real time, with exact sizes and dimensions – a ‘try before you buy’ effect. This is set to reduce buyer remorse, and as technology advances it is expected that buyer’s expectations will not only be met, but even exceeded.