More and more people are visiting Art-buying platforms and are spending more time browsing these sites, but some buyers are still shy to jump in, remaining hesitant to buy Art over the Internet. As a visual medium, buyers are concerned that what you see isn’t necessarily what you get when buying Art online.The possibility that the Art bought may not meet expectations when it comes to seeing it up close remains a barrier.
The good news is that Augmented Reality (AR) technology is set to transform the Art market and go a long way to overcoming this particular hurdle. BAM! is one of the first mobile applications to implement this ground-breaking technology allowing customers to see what artwork will look like on any wall in real size – a ‘try before you buy’ experience. This is set to reduce buyer remorse, and as technology advances it is expected that buyer’s expectations will not only be met, but even exceeded.
For hotel operators and interior designers, the application of AR into the art market will also come as a welcome relief, eradicating the need to spend endless hours trawling around galleries, and transporting artworks from galleries to locations (and back again) will become a thing of the past. At the touch of the AR icon, designers can position artwork on any wall allowing clients to make fast and time efficient decisions.
AR has been around for a while now but is expected to become even more sophisticated in 2018, and recent Apple updates, integrating AR into their phones through the iOS (Apple Operating System) will certainly increase development and the adoption of this technology. The online art market is predicted to grow by 8.4% in 2018 to approximately US$4.9B and the adoption of AR technology will undoubtedly contribute to this growth by opening up a global market for both buyers and artists.
Try BAM!AR today by following these simple instructions:
*Whilst the BAM! AR offers a ‘triggerless’ option, we strongly recommend using a ‘trigger’ for a stable image. You can print your own trigger here. As technology improves, the AR will work without a trigger, but this may take a few more months.